 Serge Atallah An architect and designer who graduated in Architecture in Paris in 1994. A few years after graduation, Atallah opened his agency ASE PRODUCT. ASE gathers professionals who excel in various fields ranging from object design to construction projects. They believe that design is a social attitude that expresses a way of thinking and triggers reactions. Among others, Serge Atallah has cooperated with Ligne Roset, Koziol, Norman Kopenhagen. As far as architectural projects are concerned, he has worked with Renault, Mc Donald’s France and Euro Disney Land Paris. "Everything is an inspiration to me; I could be inspired by a book, a film, or a person. I have a principle when I work - that is to always conceptualise new functions for well-known objects and habits; re-designing an object that has been designed a thousand times is only interesting if there is a new function added, or a new industrial process, etc. For me design is everything and it is part of our life. I like simplicity and see simplicity as a guarantee of lasting design." |
|
|
Bubble